Grocery shop with a purpose!
We are the first sliding-scale online grocery store in Canada! When you shop, you help people in your community afford good food.
We created Groceries from The SEED to fill a gap in access to nutritious food in our community. Food insecurity is the result of people not having enough money to afford the food they need. Our sliding scale pricing allows people to afford more food when compared to shopping at a grocery store.
By including people who can afford to pay retail rates for food we receive income that can help us pay for some of our operating costs. We also offer free, high quality, donated food on the store, this way even people who do not have enough money to shop with us can fill their baskets with items we make available.
There is something for everyone with Groceries from The SEED and is a great example of how we are building a connected community where everyone has access to good food.
HOW IT WORKS
✅ 1. Choose Your Discount
Select the membership level that works best for you:
• Discount (10% OFF)
• Deep Discount (17% OFF)
• Deepest Discount (33% OFF)
✅ 2. Add a Membership to Your Cart
Simply add the appropriate membership product to your cart.
✅ 3. See Discounts Instantly
As soon as you add a membership, you’ll see your discount applied automatically to all eligible grocery items in your cart.
✅ 4. Complete Your Purchase
When you submit your order, your membership is granted automatically—no approval process required!
✅ 5. Log In for Future Orders
Use the details you provided at checkout to log in anytime and continue shopping with your discount.
Discount Membership – 10% OFF
$0.00
Related products
Deep Discount Membership – 17% OFF
$0.00
Related products
Deepest Discount Membership – 33% OFF
$0.00
Related products
SLIDING SCALE
FREE FOOD
SOCIAL ENTERPRISE
Customers can choose to pay anywhere from 33% off up to the retail price of the food. See membership options above! Feel like paying retail rates, no membership required, simply add items to your cart and off you go!
Every week we pickup a large shipment of donated food from Second Harvest. Once sorted and assessed for quality, we catalogue it item by item and check their best before dates. Owing to customer feedback we have a policy to not make food available that will be beyond its best before date by the time it gets to you. Read our policy page here.
The SEED is a non-profit program of the Guelph Community Health Centre. As a non-profit we are able to use business principles to achieve a social and/or economic impact as long as it is in line with our mission and vision. Using the social enterprise model helps bring in some income, but we are still reliant on foundations and private donations to operate.
HOW DO I BUY GROCERIES?
Order your groceries by visiting and logging in to the grocery store before Wednesday at 12pm
Add items to your basket like you would on any online store
Choose your order pickup location:
The Community Food Warehouse at 69 Huron Street (Thursdays, 1pm to 5pm)
20 Shelldale Crescent in the gym (Fridays, 11am to 2pm)
Guelph Farmers’ Market (Saturdays, 8am to 1pm)
Pick up your order at the time and location you chose!
Kaitlin Ball
Customer Service Lead
Read our FAQ and still have questions about getting a membership, placing an order, question about an order you’ve placed? Reach out to Kaitlin at groceries@theseedguelph.ca or 519 821 6638 X396